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George Eastman: A Biography, by Elizabeth Brayer
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Now back in print, this life of George Eastman is the first biography since 1930 of the man who transformed the world of photography. In this revealing and informative work, Brayer shows us how such key innovations as roll film and the light, hand-held camera helped the Eastman Kodak Company dominate the world market. More importantly, Brayer draws a vivid portrait of the man behind the money. Eastman worked hard at staying out of the limelight and even insisted that his donations be kept anonymous, prompting the Boston Globe to call him -America's most modest and least-known millionaire- Despite his retirement in 1925, Eastman showed little sign of slowing down. Making money had been interesting, but putting money to work became more so. In the 1920s he designed a special camera for use in orthodontia and established elaborate dental clinics for needy children around the world. He oversaw the building of the Eastman theatre and the Eastman School of Music. His contributions built a new campus for the Massachusetts Institute of Technology and a new medical school for the University of Rochester. Finally, he became the largest contributor to the education of African Americans during the 1920s and the Tuskegee Institute's most important benefactor.
- Sales Rank: #255877 in Books
- Brand: Brand: University of Rochester Press
- Published on: 2015-01-12
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x 1.30" w x 5.90" l, .0 pounds
- Binding: Paperback
- 702 pages
- Used Book in Good Condition
Amazon.com Review
The innovative founder of the Eastman Kodak Company was not generally known for his thirst for adventure, his love of art and classical music, or his philanthropic activities, yet these were all important aspects of the man. George Eastman (1854-1932) was a complicated individual who lived most of his long, industrious life out of the public eye; his private affairs both admirable and dubious are now out in the open, thanks to this scholarly and scrupulous biography. Eastman is revealed as cold, shrewd, modest, and surprisingly generous in this colorful portrait. The text is appropriately enhanced by a number of rare photographs.
From Publishers Weekly
In 1904, when the Dalai Lama had to flee Tibet, he took his Kodak camera. Worldwide, people understood. The cultural revolution begun in 1888 when George Eastman (1854-1932) made photography accessible to anyone with $25 had been completed in 1900, when his Brownie made picture-taking possible for anyone with a dollar (and 15? for film). Brayer, a historian at the Eastman-endowed International Museum of Photography and Film, has written a candid, fact-crammed life of the first camera-and-film tycoon that loses somewhat in liveliness by leaving out almost nothing about how the camera business was dominated for years by Eastman's canny and baronial practices. A bank clerk as a young man, he was astute enough by his late 20s to weather financial difficulties and manufacture cheap, workable film while withstanding what would become decades of litigation, much of which he won, over patent infringement and antitrust charges. In the end the mother's boy who could never cut the silver cord and marry was wedded to an enterprise that made him, in wealth, a peer of Rockefeller, Carnegie and Ford. Catchphrases advertising his cameras ("You Press the Button, We Do the Rest") sold billions of feet of film and threatened to make "Kodak" a common noun for "camera." He resisted with challenges over trademark and with the maxim "If it isn't an Eastman it isn't a Kodak." His relentless social Darwinism would pay off in consolidations, mergers and buyouts that left him with so many dollars (and no heirs) that only massive educational and cultural philanthropies could reduce the accumulation. "Mr. Eastman," one associate concluded, "was the only man I ever knew who started out a conservative and wound up a liberal." Brayer's biography of the boy fired up by "Oliver Optic" stories such as Work and Win and A Millionaire at Sixteen captures the expansive if callous period in American business in which such fortunes were made. Photos not seen by PW.
Copyright 1996 Reed Business Information, Inc.
From Library Journal
Brayer, a former historian at the Eastman House in Rochester, New York, has written the second biography of George Eastman to make it to publication. The first, written in 1930 by Carl Ackerman, was commissioned and edited by Eastman himself. Since then, several others have been commissioned by Kodak but have never been published, including attempts by such capable historians as Andre Maurois and Beaumont Newhall. Whatever speculation this may create, historian Brayer does not seem to have presented a romanticized or sanitized version of Eastman's entrepreneurial and philanthropic efforts. The text serves as a history of technological revolution in the photographic medium and the emergence of "big business" via the Kodak empire. It is also a detail-rich look at turn-of-the-century central New York. An essential purchase for most libraries.?Kathy J. Anderson Indiana Univ., Bloomington
Copyright 1996 Reed Business Information, Inc.
Most helpful customer reviews
46 of 50 people found the following review helpful.
Eastman comes alive as a real person.
By Richard S. Sullivan
George Eastman was one of the seminal figures in the development of photography. Eastman was the founder of the Eastman Kodak Company. Brayer's scholarly biography is long and definitive.
Eastman was perhaps the first scientist-engineer entrepreneur, a model followed later by men like Edwin Land and Bill Gates. Brayer skillfully weaves his engineering feats with his financier skills into a highly readable biography. Eastman was like Gates and Land, a hands-on entrepreneur. Stories abound about Eastman's midnight haunts through his factory, showing up in the wee hours unannounced to some startled employee working late on a project.
I was constantly amazed at Eastman's ingenuity. Eastman the inventory of flexible film, made his first commercial batches by spreading the celluloid out on level 100-foot long glass topped tables. It wasn't until many years later they finally found a way to machine make it.
For my taste there was far too much information on the architecture and building of Eastman House. Since Brayer, as I understand it, was or maybe still is, an employee of Eastman House, now a foundation supported museum of photography, this is understandable. I did find it amusing that Eastman used Belgian imported glass plates that were to be used in the factory as a film base as window glass in the House. Window glass will have an occassional ripple or bubble, but not these. George always had to have the very best.
Brayer has shed some new light on several of the patent infringement lawsuits that went against Eastman.
In many biographies, the subject is just that, a subject. Brayer does an exceptional job of bringing Eastman to life. If you have an interest in photographic history or in financial history, this is an exceptional book. This is the first freely written biography of Eastman. Earlier attempts were quite controlled by the Trust and Eastman himself.
7 of 7 people found the following review helpful.
Excellent historical biography
By Comet
Excellent review of Mr. Eastman as a person, businessman, and technology innovator. I have have done research on Kodak and Mr. Eastman. This book is interesting and accurate. The extensive annotation confirms the accuracy of the work.
3 of 3 people found the following review helpful.
High Quality Book, High Quality Work
By Anonymous
Before I begin on the review of the book's content, I will begin with the quality of the actual book / binding.
The pages are of a higher-quality, smoother paper, which give the book of a more distinguished feel. While the dust-cover image and text is rather unremarkable, which, I might add, is rather expected of this kind of book, the actual volume has the simple crimson and black with gold lettering on the side. The text is small, but not too small, or the lines too close together, that it is difficult to read. Finally, I do not know if this is typical, but my copy came with a signature from the author.
Now for the book's contents:
I found the book very enjoyable and well-written. While the style isn't that of a Hollywood thriller, it does what it sets out to do, to tell the story of George Eastman, and it does it well. It is very informative, the level of detail went well beyond my expectations, and, most importantly, the extensive list of cited sources lets me know that the information is accurate. All in all, if you are looking for the story of GE, this is the copy to buy.
Overall, 5/5 stars.
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